An original, high-end design adapted to the brand image of a lifting equipment expert
For the redesign, Cisolift wanted a stylish website that would stand out from the competition. That is precisely what our graphic designers were able to create:
- The visual atmosphere;
- The use of colours;
- The layout of the elements;
- Behaviours and interactions throughout the site;
- The dynamic display when scrolling through the pages and clicking on the buttons and calls to action.
Our graphic designers also strategically used the diagonal lines of the logo on certain distinctive visual elements to reinforce the brand image. They also highlighted the entire inventory of devices by opting for photos:
- Without backgrounds in specific locations;
- Devices in action and real-life environments in the product sheets;
- Large size on the home page and services page.
Complete SEO copywriting to improve search engine rankings
Cisolift wanted a visually stunning website to match its image as a high-end leader in the lifting equipment industry and a website where the content would reinforce its positioning in the market and on search engines.
By entrusting the writing of all the website's content to our team, Cisolift obtained hundreds of pages highlighting its expertise, services, and complete detailed inventory (including the advantages and characteristics of its various devices and brands offered). All this, in French and English, to reach all markets nationwide.
In addition, our web editors have written several blog articles related to the lifting equipment industry to reinforce Cisolift's status as a leader and expert. These articles have even been highly regarded by many lifting equipment manufacturers for which Cisolift is a distributor.
Programming a large-scale showcase website
Finally, our developers and programmers were able to put in place all the UX, marketing, design and editorial elements to configure an imposing website where the user can consult the complete inventory of equipment and learn more about the expertise and services of Cisolift.
