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Recherche sociale sur Facebook : bilan de 2013 à aujourd'hui

Social searches on Facebook: review from 2013 to present

October 10, 2017By Laurence Blanchette

At Nmédia, it’s no secret: we’ve been crazy about the web since like forever! We have always kept up to date on the latest technology. As you can see at the end of this article, in 2013 we were already talking about advancements and changes to Facebook’s search engine.

4 years ago already, Facebook announced Graph Search, its new indexing system that allowed more targeted content searches on the platform. For example, we could type "Photos taken by my family in 2008" or "New York restaurants liked by friends" and Facebook would submit personalized choices for each user based on their network and interests.

A concern for users: privacy

People didn’t necessarily want strangers to be able to find shared content on their personal page. However, Facebook was very clear that they would not share any content in private search results.

Even at that time, Nmédia predicted a marketing orientation and improvement of Facebook’s search engine. But has that happened as of now?

Recently, Facebook has undergone many changes. Some users don’t necessarily like these changes, and each one has required adaptation. One thing we cannot accuse Facebook of is a lack of strategic vision. Facebook has long wanted to carve a place for themselves among search engines, sales platforms and paid publicity.

2 platform modifications

  • The arrival of advertisements in the Messenger application, allowing businesses to advertise in this online messaging application.
  • The arrival of Marketplace, which allows users to shop or sell products nearby. At present, articles are sorted mainly by geolocation and product categories such as home, clothing, electronics, etc.

These advancements could eventually steal market share away from Google. Though their search engine is still more oriented to individual social networking, it is now possible to search for specific key words on Facebook, such as "Montreal restaurant" or "Car for sale."

Thus, the best choices for you will show up based on various criteria (publication date, location, friend publications, etc.) and multiple categories (people, photos, videos, location, groups, publications, applications, events).

My predictions going forward

What will be next for Facebook? Though the giant tends to keep its tactics a well-guarded secret, some are still rather predictable. I believe that optimizations of their research network have only just begun and that ultimately Marketplace and the network search feature will be regrouped in the same place.

For example, in the future, it will become possible to type "t-shirt" in the search bar, see a category and shop somewhat like Google Shopping. Advertising, by display or by keywords, will probably be added to the motor.

All things considered, it is always captivating to analyze the choices and orientations of web giants. Until then, let’s stay alert to changes. Maybe in a few years we’ll find ourselves in another throwback to see if my predictions were right (or totally fake news ;))!

Not everybody likes Facebook’s new social search tool!Steve Patenaude

Not everybody likes Facebook’s new social search tool!

At Facebook headquarters, Mark Zuckerberg, cofounder and CEO of the company, presented the beta version of their new product. Though many thought he would reveal a new telephone, he rather revealed Facebook’s new social search engine called Graph Search.

Social searches and confidentiality

This will be a completely new way to find information on Facebook. The tool is based on data from social network users to allow searchers to find certain information, like a date, a dentist or even a job. Compared to other search engines, Graph Search will search only on the social network and not on the internet as a whole. In addition, the tool will be designed so Facebook users can have input from their friends before strangers unlike the functioning of TripAdvisor or other sites of the kind.

Some people are concerned that private information may show up via Graph Search. During the product announcement, Mark Zuckerberg confirmed that he was conscious of the confidentiality issue and that the tool would publish only what users agree to share. Before judging Facebook, it’s important for all users to take control of their profile with the settings at their disposal, and then we can render a verdict.

Let’s put aside the privacy debate and look at this new tool that’s catching the eye of businesses hoping to acquire new clients.

A promising tool for businesses

First, it is proven that the most powerful and high-performance references come from friends or acquaintances. Facebook has the foundation for creating interaction that, for a very long time, could only happen over the phone with a friend. Imagine if someone is looking for a notary, a plumber or some other professional. This person could search to find a professional that was "liked" by friends or friends of friends. The virtual weight of these results in the consumer’s decision-making process would be much greater than a simple Google search.

Graph Search simplifies the task when we want to research our friends’ Facebook activity. People share a lot of hacks and tips on social media and Facebook was looking to sort it all out. As with Google, Facebook could include company advertising along with search results in the goal of influencing someone to check out their services. All this would allow high-targeted marketing by category and key words as Google is already doing with AdWords. The potential revenues are surely making Facebook salivate. After all, the secret to Google’s revenues is in the number of searches and not in the number of clicks. With more than 500 million users each day, Facebook should have the critical mass to make a few bucks.

Because it is only in the beta version, the search engine is only available to limited number of users, but the goal is to eventually make it accessible to everyone.

It is obvious that this kind of innovation only serves to solidify the role of digital tools and especially social media’s role in the consumer purchasing process, and specifically in the way they choose product and service suppliers.

Learn more about Graph Search


LA PRESSE. "Facebook lance un nouveau moteur de recherche",, [Online], January 14 of 2013, (Visited on January 28, 2013).

SENGUPTA, Somini, "Search Option From Facebook Is a Privacy Test", New York Time, [Online], January 14 of 2013, (Visited on January 28, 2013).