EGC marketing: beyond words, a new form of expression
EGC stands out from traditional content. Whereas User Generated Content (UGC) comes from external users, EGC gives employees a voice and offers a fresh, candid look at the organization’s internal life.
This content comes in various forms: LinkedIn posts, behind-the-scenes videos of projects, testimonials on company experience, blog posts, stories on social networks, and much more. EGC marketing captures the essence of corporate culture and conveys authentic messages.
Why is EGC marketing becoming a strategic asset?
Credibility as a marketing driver
Employee-driven messages have much stronger credibility than traditional corporate communications. Employees sharing their experiences instantly humanizes the brand and creates a deeper emotional connection than any press release.
Posts involving employees or human faces (rather than generic images like those from Shutterstock) naturally perform better. Audiences crave authenticity and want to engage with real people, rather than a distant corporation. Each employee becomes a natural ambassador, amplifying messages’ organic reach. On social networks, algorithms favour sincere, personal content, improving visibility and engagement.
An asset for recruitment and employer branding
EGC is not limited to external marketing. It’s a powerful lever for attracting new talent. By offering a platform for its employees, the company highlights its transparency, spirit of innovation and dynamic working environment. Candidates can get a feel for the organization’s DNA beyond conventional speeches.
Marketing: orchestrating without constraining
Today, marketing is no longer a controller but a facilitator. It’s about creating a flexible framework that encourages individual expression while remaining aligned with an overall strategy.
This involves implementing collaborative tools, training in digital communication, and a corporate culture that values personal expression. Thus, marketing becomes the catalyst for employee creativity.
The Nmédia project: a forward-looking vision
At Nmédia, EGC marketing is not a fad but a cultural transformation. Our approach is based on a gradual, collaborative process, with pilot phases allowing us to adjust and fine-tune the strategy.
The aim is not to produce standardized content but to create an ecosystem where every employee becomes a natural ambassador for our values and expertise.
EGC marketing: more than a buzzword
EGC transcends a simple marketing strategy. It drives strategic alignment, authentic outreach, and organic growth. By putting our talent at the heart of our communications, we’re not just delivering content but telling our collective story.
Ready to unlock the power of EGC? Let’s discuss preparing a winning EGC strategy for you! We also offer expertise in content strategy and digital marketing.
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