Digital Marketing

Digital marketing refers to all your online marketing activities and assets to attract and retain customers. It’s a vast field of possibilities and strategies open to you.

With every service we offer, we provide solutions tailored to your business needs, helping you to:

 

• Increase your online sales and optimize your conversion funnel
• Improve your visibility on search engines to increase organic traffic to your site
• Optimize the mobile experience by making your site more intuitive and user‑friendly on mobile devices to respond to the increase in mobile traffic and boost conversions
• Integrate advanced e‑commerce functionalities into your store, such as AI‑based recommendations, product personalization and a simplified payment solution
• Strengthen your website’s security to protect your customers’ data and maintain their trust
• Improve customer engagement and loyalty with a content strategy designed to increase returns to your site
• Expand your business into new markets whether to conquer new regions, provinces or countries
• Integrate an inventory management system (Enterprise resource planning [ERP] or accounting system) and real‑time product availability updates can optimize operational efficiency and logistics

By applying customized digital strategies, you can support your growth and quickly see the benefits of a return on investment (ROI).

To meet your challenges in an ever‑changing and increasingly competitive marketplace, we offer a comprehensive range of digital services covering everything from social media management to web development. All the ingredients help you generate qualified leads and improve customer engagement without overloading your team by outsourcing the work to us.

Deciding to embark on digital marketing for your product or service business can be a daunting challenge. We have the expertise and components to help!

• Website and e‑commerce design
  
  Whether it’s a showcase site or an online store for your business, we create a website that’s both user‑centric and optimized for online SEO.

• Digital acquisition strategy (SEO, SEM)
  
  To increase your visibility, we develop Search Engine Optimization (SEO) and Search Engine Marketing (SEM) strategies to enhance your content and ensure it hits the mark. We manage your online advertising through advertising campaigns on various platforms (Google Ads, Facebook Ads, LinkedIn Ads, Spotify, and X) to help you generate quality leads.
  
   
• Social media management and content strategy
  
  Building and maintaining a community is about creating engaging, innovative and diverse content. In addition to the creative aspect, we also manage and plan this content on your social networks. Your content strategy can also include writing specific blog posts to enrich your SEO, and we can attract and engage new users.
  
   
• Recruitment strategy and HR marketing
  
  To ensure your company’s growth, we set up targeted campaigns to attract new talent for your recruitment. In parallel, an employer brand marketing strategy can be set up to communicate your values and promote your brand image.
  
   
• Marketing automation and data activation
  
  To personalize the user experience and increase conversions, we automate your marketing campaigns (SMS, email), making intelligent use of the data we collect to deliver the right message.
  
   
• Customer experience
  
  While it’s sometimes easy to attract new users, it takes a lot of work to retain them. We implement strategies to improve customer satisfaction and the Net Promoter Score (NPS) and thus encourage retention and loyalty. These strategies include improving interface and user experience, a/b testing, and optimizing customer journeys.

• Business strategy
• Communication and branding strategy
• Awareness strategy
• Sales and loyalty strategy
• Identification and optimization of the customer journey and user experience
• Google Analytics 4 (GA4) performance measurement strategy using the dashboard
• Acquisition strategy
• SEO/SEM optimization strategy
• Advertising strategy and placement: Google Ads, LinkedIn Ads, Facebook Ads, etc.
• Marketing automation strategy
• Motion design and content design
• Social media strategy
• Social media management
• Conversion strategy
• Website design and development
• E‑commerce website design and development
• Inbound strategy
• Loyalty strategy
• Content strategy
• Customer data management and CRM
• Marketing automation/email marketing