Why hire an external web copywriter?
There's much more to being a copywriter than knowing how to write well. In addition to excellent writing and grammatical skills, this expertise involves a great deal of creativity and imagination. Web copywriters are digital specialists, able to adapt their texts to suit different clients and contexts.
The great strength of web copywriters is that they write for readers, i.e., they ensure that the content is sufficiently interesting and contains the information sought by the target audience. To be able to write appropriate texts, external copywriters need to stay abreast of current events and trends on the various subjects they may be working on. Their research also involves analyzing competitor content, links and websites that appear on the first page of Google when a keyword is searched for.
Web copywriting, therefore, requires analytical and strategic skills and the ability to tell the right story for the right audience. For a company, it's all the more advantageous to delegate your editorial strategy to a team specialized in web copywriting to ensure consistency in your content.
Top performance with SEO strategists
In collaboration with the web copywriter, the SEO strategist increases the visibility of content on the Web through various search engine optimization strategies and techniques. He ensures that queries are positioned at the top of Google, displaying your content when a user searches a keyword.
According to Yazid Bouakaz, SEO/SEM specialist at Nmédia: "In addition to the copywriter, who creates captivating content for the right audience, the SEO specialist verifies that it responds to users' searches and matches what Google's crawlers expect. To do this, they analyzes competitor data, keyword search volume and intent, user interests, the lexical field related to the subject in question, and the meshing of content on the site". It's a job that requires a great deal of logic, structure and expertise in Google's algorithm and SEO guidelines.
The SEO specialist aims is to make Google want to position a page as high as possible in the SERP (search engine results page) because it best answers what the web surfer wants for a given query!
Collaboration for better results
Finally, trusting the experts guarantees better results. SEO strategists and web copywriters are very important for the natural referencing of your website because it will be more visible on search engines. More visibility brings more traffic and, ultimately, more potential leads converted into customers!
If you want a team that can write content optimized and adapted to your customers, we are here to help you!