Why hire a web copywriting specialist?
This is a legitimate question. Why hire an SEO copywriting expert when someone in your company can write the content? The answer is just as simple: expertise.
There’s more to being a copywriter than knowing how to write well. In addition to excellent writing and grammatical skills, this expertise involves a great deal of creativity and imagination. Web copywriters are digital specialists who can adapt their texts to your context, target audience and business field.
Based on your digital strategy, our copywriters take ownership of your domain and write an SEO‑optimized version of your content that respects your tone and brand image. They also ensure that content is geared towards your target audience. By brainstorming around your content, our web copywriting specialists are experts at adapting to your responsive style and choice of vocabulary to convince your potential customers that they are right to trust you.
When users query search engines for their questions, SEO web copywriting comes into its own to entice them to click through to your website and make them feel they’ll find the answer to their questions there.
With content becoming increasingly instantaneous, it’s sometimes difficult for readers not to get distracted. Users’ attention spans have never been shorter—just a few seconds. Web copywriters, therefore, have a very tight deadline to make users understand that the content offered on your website is what they’re looking for.
The advantages of entrusting your SEO web copywriting to our copywriters
The great strength of our web copywriters is that they write for your target users, i.e., they ensure that the content is sufficiently interesting and contains the information your target audience is looking for. To be able to write appropriate texts, external copywriters need to stay abreast of current events and trends on the various subjects they may be working on. Their research also involves analyzing competitor content, links and websites that appear on the first page of Google when a keyword is searched for.
Web copywriting, therefore, requires analytical and strategic skills, as well as the ability to tell the right story for the right audience. For your company, it’s all the more advantageous to delegate your editorial strategy to our specialized web copywriting team to ensure consistency in your content.
Optimize content writing with SEO specialists
In collaboration with the web copywriter, the SEO strategist increases the visibility of content on the web through various search engine optimization strategies and techniques. Their skills enable them to identify keywords relevant to users’ search intentions. They analyze keywords and the competition and identify the right terms and lexicon to ensure your content coincides with user searches. Their work extends to all the pages and texts that make up your website to apply the best possible SEO optimization. They ensure that you are positioned among the top queries on Google.
According to Yazid Bouakaz, SEO/SEM specialist at Nmédia, “in addition to the copywriter creating captivating content for the right audience, the SEO specialist verifies that the content is relevant to users’ searches and corresponds to what Google’s crawlers expect. To do this, they analyze competitor data, keyword search volume and intent, user interests, the lexical field related to the subject in question, and the meshing between content on the site”. This work requires great logic, structure and excellent expertise in Google’s algorithm and SEO guidelines.
The SEO specialist aims to make Google position a page as high as possible in the search engine results page (SERP) because it best answers what the internet user wants for a given query! — Yazid Bouakaz, SEO/SEM specialist at Nmédia
Thanks to the strategy defined by the SEO specialist, the copywriter has everything it needs to optimize your texts and ensure you achieve your SEO objectives. They know which keywords and terms to prioritize in their page structure.
After all, search engines like Google scrutinize web pages to find the most relevant content for their users. Therefore, the SEO specialist and copywriter must ensure that good practices are respected throughout the web page. This applies to the positioning of keywords identified by the SEO specialist, the quality of backlinks (a link created when a website refers to another website), and tags. Our copywriters ensure that your keywords are correctly positioned in the various tags that structure your website. By placing the appropriate terms in the URL, meta title, meta description or H tags, the copywriter ensures the best possible optimization while prioritizing the text and the web page.
Trust Nmédia to write your SEO content
SEO specialists and web copywriters are crucial to your website’s natural search engine optimization. Improved visibility will enable you to achieve your business objectives more quickly by turning simple visitors from search engines into potential customers. By relying on an agency like Nmédia for your SEO content writing, you can count on an increase in your traffic thanks to optimized natural referencing and adapted, quality content that will convince your users.