To effectively describe your products & services on your website, your web content must be interesting for your readers and easily found on search engines. Web writing meets very specific criteria! Our web editors work with you to pinpoint your business philosophy and make it shine on the pages of your website.
Optimization of your current web content
Whether you need to redesign your website or improve current content, we can:
- Keep, improve & edit your content
- Re-write some content to make it more relevant and adapted to your organization
- Add key word groups that your potential customers use to find you online
- Write detailed meta titles & meta descriptions
- Suggest additional content for your readers
Creation of web content
To make your website stand out and make it easier to find online, our editors:
- Analyze your competitors' websites
- Interview you to properly describe your products, services & expertise
- Use a tone that fits your customers' profile and your business personality
- Create clear & original hot buttons (also called "calls to action")
- Write your blog articles following an established publication calendar
Website translation – French & English
A bilingual website increases your visibility and reaches a larger audience. Our team translates from French to Canadian & American English and vice-versa. Following the same rules as for writing, our translators choose expressions and keyword groups sought by your target audience.
Final revision of all texts
All written and translated texts are reviewed by another writer on the team. You can be sure your web content went through a strict quality assurance process!