B2B & B2C marketing automation

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Today's customers are highly mobile: they no longer have a strong sense of brand loyalty. That is why you need a strong communication strategy to ensure they don’t forget you and that they get the best possible experience with you. Ultimately, you want your clients to say good things about you because it doesn't matter what you say, it's what they say about you!

Marketing automation, a tool for customer loyalty

Marketing automation allows you to contact current and potential clients by email, text message or other relevant channels exactly when you want to, without even having to think about it.

You can use your client emails or plan a message after your clients have performed specific actions, such as:

  • Subscribing to your newsletter
  • Completing a form
  • Opening an email or clicking on a link within it
  • Attending an event

Why contact your clients?

  • Follow up with them
  • Send event reminders
  • Thank them for having attended an event or completed a form

You can even give "points" to clients for each action they perform, a concept known as lead scoring. From there, you can establish when potential clients are ready to make purchases and when to contact them.

Gather client information with your CRM

Because you can customize your emails, both in the text and recipient fields, it is important to know your clients (for example: name, age, interests, etc.). A detailed, well-filled CRM data base (Customer Relationship Management) is the key to a great marketing automation strategy.

At Nmédia, we are trained and experienced in integrating the CRM best adapted to your digital ecosystem and your business objectives.

Developing an automation strategy

Automated marketing is more complex than it appears. To avoid getting lost in a web of possibilities, it is important to develop a strategy before you launch such a major project. A poorly defined strategy or lack thereof could hurt your business instead of helping it. You could send too many or not enough emails, send them at the wrong time, or make other mistakes.

Discussing with our experts will help you determine the client information you need and thus establish a strategy that responds to your customer loyalty needs.

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