New modern storefront online
We created a new, modern, consistent storefront that increases the company's credibility, which is paramount in e-commerce. In our strategy, we identified and targeted three categories of audiences and proposed restructuring the e-commerce functions on the site to facilitate the purchasing process. We also selected certain site pages for editorial optimization to create a positive shopping experience and promote the company's appearance in the first non-paying search results. The content highlights DMS' expertise and the benefits of being a customer.
