An analysis of strengths and weaknesses
With this in mind, Setlakwe tasked Nmédia with increasing its online sales. However, this redesign must not overlook one of the company’s strengths: its customer service and proximity to its clientele. Setlakwe’s leaders want a high-performing e-commerce platform highlighting their unique relationship with customers while maintaining their current ERP system, which does not need to be changed.
To best explore the possibilities and synergy of this new digital ecosystem, our teams conducted a technical analysis to assess what could be done with both entities. At the same time, marketing and UX experts analyzed user behaviour on the current website through heatmaps, competitive research, and a report on the website’s strengths and weaknesses to offer Setlakwe’s team ideas for improvements.
A customized Shopify website adapted to the company’s management tools
Thanks to this analysis, the Nmédia and Setlakwe teams were able to determine what could be achieved between the client’s wishes and the possibilities offered by the digital solution proposed by Nmédia: a customized Shopify website.
With a personalized theme and connections enabled by Power Automate between the company’s ERP system and Shopify, Setlakwe’s new online store can now offer nearly 16,000 products for sale to its customers. The Nmédia and Setlakwe teams implemented a standardization effort to meet this technical challenge and its complexities between two systems not initially designed to communicate.
In addition to the back-end technical work, the website benefited from Nmédia’s expertise in adopting a new design. This design is inspired by the in-store experience and look, as Setlakwe wanted its customers to have the same experience in-store and online. This new identity is also supported by a reimagined customer journey with improved page hierarchy. Another feature Setlakwe requested to ensure the safest possible service for its customers was implementing a fraud prevention system across all online transactions.
