UNI Insurance's project was to redesign its current website, considering the following aspects:
- A digital strategy based on the company's business objectives and development plan;
- Original content specific to each product had to be written;
- A solid visual aligned with UNI Financial Cooperation's brand image had to be designed;
- A strategy to enrich the website was to be put in place for the coming years.
What we created
A collaboration between our user experience (UX), marketing, copywriting and design specialists allowed us to create a dual-homed website (Individual and Business) to present exclusive content to both target audiences without overloading the interface.
Customized content was written according to a strategy that aimed to focus on the real needs of potential clients and the problems they might encounter. A human, direct and popularized writing. The writing was based on a keyword and marketing strategy and a strong information structure according to UNI Insurance's main conversion vectors.
The visuals reflect UNI Financial Cooperation's clean and structured image. In keeping with the leading brand image, green is the primary color for the Individual section and blue for the Business section.
