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Valacta (Lactanet)

Website & newsletter redesign

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Valacta, now Lactanet

Valacta, which became Lactanet after a merger, is a centre of expertise in dairy production that offers on-site and laboratory services for dairy processors and producers. Valacta's mission is to share its expertise on an international scale in order to improve the profitability of Quebec and the Maritimes' farms. The company, well known in the agricultural sector, also provides an impressive number of reference articles and documents.

Website redesign

Since Valacta's website became obsolete, we were mandated to modernize it and improve its structure:

  • An impressive work of data gathering and architectural information was made by our team of user experience strategists.
  • The brand image was completely updated by our graphic designers.
  • Several new pages of content were written and translated by our web editor team, in collaboration with the Valacta team.
  • Our marketing strategists and web editors provided guidance to the client through the optimization of hundreds of informative articles and documents composed of online content of PDF files to download. To this day, more than 600 articles are available on the website and about 30 more are added every month.

Disqus tool

For the first time at Nmédia, the Disqus tool for comments has been added to the blog articles in order to spark conversations about different subject matters. The comments appear in real time at the bottom of the articles, the images and the videos are supported, the visual is adapted to the company's brand and the tool works on every mobile device and in more than 70 languages.

Newsletter redesign

We were also mandated to redesign Valacta's newsletter. We proposed a structure and a visual design that fit the company's brand image, reflecting the new design of the whole website.

Our collaboration with the Valacta team is just the beginning since we are still involved in different initiatives. We help them make their digital ecosystem grow along with their company!

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