The Association du camionnage du Québec (ACQ) serves the trucking industry in Quebec by promoting a positive image of the industry and by enhancing the value of the professions related to road freight transport to facilitate hiring personnel. It also provides several training courses adapted to professionals in all areas of trucking.

The ACQ entrusted us with the complete redesign of its website to give a new look to its brand image, enrich the content of its services for its members, highlight its expertise, increase its membership, facilitate online purchases and increase traffic to the site.

Enhanced user experience

  • We have enhanced the user experience by restructuring the site's tree structure to facilitate navigation through the various contents;
  • We renewed the visual aspect of the website to offer a more dynamic and concrete image illustrating the many benefits of being a member of the ACQ;
  • Our writers have written and optimized the content according to an SEO strategy adapted to the ACQ to improve the positioning of the different pages in search engines;
  • The writing of the contents by our experts also allowed us to inform the user about the mission, the values, and the implication of the ACQ in the trucking industry.

Objectives accomplished: a multi-level website

Thanks to our multidisciplinary team, we created a website with an online store and a complex shopping cart that had to manage several price levels depending on the type of user (member or non-member) and the number of products in the cart.

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